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    <loc>https://www.mars.as/artikler/menneskemaskin</loc>
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    <lastmod>2025-05-05</lastmod>
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      <image:title>Artikler - Min største fan er en maskin - Make it stand out</image:title>
      <image:caption>Hvordan har ChatGPT oppdaget at jeg er en sucker for smiger?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/mars-jobber-med-startups</loc>
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    <lastmod>2024-12-04</lastmod>
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      <image:title>Artikler - Merkevarebygging for startups - Make it stand out</image:title>
      <image:caption>Her er deltakerne i Telia sitt mentorprogram 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/23827d92-40f3-482d-aa46-0acb4f14977c/Telia+startup.png</image:loc>
      <image:title>Artikler - Merkevarebygging for startups - Make it stand out</image:title>
      <image:caption>Marius Ebbesen og Charlotte Heyerdahl som er ansvarlige for Telia sitt mentorprogram og Kirsti fra Mars</image:caption>
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  </url>
  <url>
    <loc>https://www.mars.as/artikler/nike-og-jaguar-om-miste-og-finne-seg-selv</loc>
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    <lastmod>2024-11-26</lastmod>
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      <image:title>Artikler - Nike og Jaguar – om å miste og finne seg selv - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/4271aeb4-e90b-43ee-aff9-1a852e61855a/screenshot+jaguar.png</image:loc>
      <image:title>Artikler - Nike og Jaguar – om å miste og finne seg selv - Make it stand out</image:title>
      <image:caption>Skjermbilde fra Jaguars lansering av ny logo og profil</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/f4b3494e-0061-4901-bc6b-8559e71db341/nike.jpg</image:loc>
      <image:title>Artikler - Nike og Jaguar – om å miste og finne seg selv - Make it stand out</image:title>
      <image:caption>Nike</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/merkevareidentitet-og-arketyper</loc>
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    <lastmod>2024-11-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1591984611345-60D0E0E3M7O58AWDEEUH/Arketype_arketypehjul.png</image:loc>
      <image:title>Artikler - Merkevare-identitet og arketyper</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1591984548226-K96WPAXOE9O9MXJUGSM4/Arketype_motivasjon.png</image:loc>
      <image:title>Artikler - Merkevare-identitet og arketyper</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1591984405586-J5NPJLOPJXFIOO0YXI6P/arketype_uskyldige.png</image:loc>
      <image:title>Artikler - Merkevare-identitet og arketyper</image:title>
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  <url>
    <loc>https://www.mars.as/artikler/scaleup-brand-building-make-people-care-about-your-product</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/15042bb7-51db-4108-8c08-8a468df5cd1d/Naer_univers+2.png</image:loc>
      <image:title>Artikler - Scaleup Brand building: Make people care about your product - Make it stand out</image:title>
      <image:caption>From this...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/aa5fd89b-3d5f-4e71-b112-d94e4ebb4ac6/Naer_teams.png</image:loc>
      <image:title>Artikler - Scaleup Brand building: Make people care about your product - Make it stand out</image:title>
      <image:caption>From this...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1de739ad-dfdd-416c-923a-07ab7ace4924/Naer+3.png</image:loc>
      <image:title>Artikler - Scaleup Brand building: Make people care about your product - Make it stand out</image:title>
      <image:caption>... to something more like this.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/6dc611c5-8d23-4ebe-9b0c-069057aa95e7/Bilde1.png</image:loc>
      <image:title>Artikler - Scaleup Brand building: Make people care about your product - Make it stand out</image:title>
      <image:caption>If you are using any of these phrases, you're probably not quite there yet...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/5b12ddf9-5e4b-47a1-bc24-a0c60073f766/IMG_4918.jpg</image:loc>
      <image:title>Artikler - Scaleup Brand building: Make people care about your product - Make it stand out</image:title>
      <image:caption>People asked lots of questions, and we could probably have gone on at least another hour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/0c2c30d2-7d87-4e5d-a58d-12d8a990edfc/IMG_1572.jpeg</image:loc>
      <image:title>Artikler - Scaleup Brand building: Make people care about your product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/d7032386-837a-4525-b627-57882d45dd39/interbrand.png</image:loc>
      <image:title>Artikler - Scaleup Brand building: Make people care about your product - Make it stand out</image:title>
      <image:caption>* the McKinsey article is The future of brand strategy: It’s time to ‘go electric’</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/8941328b-7769-4573-b1de-e2a3693354e0/Naer_univers.png</image:loc>
      <image:title>Artikler - Scaleup Brand building: Make people care about your product - Make it stand out</image:title>
      <image:caption>... to something more like this.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/yhllpc53z37f4oy14nfhykwgj9n123</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/4ba20bb7-ba7c-4904-a765-3c1a2c5f946e/Atea+stort.jpeg</image:loc>
      <image:title>Artikler - Atea - en historie som samler oss - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/b5a8aa57-f63b-4ab7-8f70-8094a88b90c1/atea+hus.jpeg</image:loc>
      <image:title>Artikler - Atea - en historie som samler oss - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/podkast-monna-om-merkevarebygging-med-knepp</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/11030d23-ab0c-449b-afe6-91d32f86a885/Monna+Nordhagen+Knepp+Podkast.jpeg</image:loc>
      <image:title>Artikler - Podkast: Monna om merkevarebygging med Knepp - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/fqlpmo4gpyfa492jbyomgandz5ysz7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1c37fb4b-419c-400e-9d43-f17207d116aa/merkevareplattform.jpeg</image:loc>
      <image:title>Artikler - Er det lurt å prototype en merkevarestrategi? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/trygdekontoret-og-the-experience-machine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/32a21e5e-bc3e-40ea-b64f-47f99117776a/experience.jpeg</image:loc>
      <image:title>Artikler - Trygdekontoret og The Experience Machine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/13a0d8d3-807d-47bf-a9f1-74b90de92b72/bilde+experience.jpeg</image:loc>
      <image:title>Artikler - Trygdekontoret og The Experience Machine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/podkast-alt-vi-kannbspmed-try-huset</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/f2aad2f0-6e75-46a2-9a53-ab753ccce4d6/try+alt+vi+kan.jpeg</image:loc>
      <image:title>Artikler - Podkast: Alt vi kan&amp;nbsp;med Try-huset - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/podkast-anders-holm-og-monna-nordhagen-snakker-om-nr-psyko-logisk-er-bedre-enn-bare-logisk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/87ea84a0-7d20-4b5c-8e19-960be6403639/westerdals.jpeg</image:loc>
      <image:title>Artikler - Podkast: Anders Holm og Monna Nordhagen snakker om når psyko-logisk er bedre enn bare logisk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/lmrllrbdpaen99j3nfuo5tg8rjohvb</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/26f57409-e553-4d87-b434-5c86e8a1ae28/Naer+AR.jpeg</image:loc>
      <image:title>Artikler - Merkevarebygging funker for startups i vekst - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/7344ac80-e47a-403b-b01e-8bbcedc23ff0/naer+brainstorm+2.jpeg</image:loc>
      <image:title>Artikler - Merkevarebygging funker for startups i vekst - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/6fc4d2d4-fa2a-43a8-836b-54637db0c2c4/Sondre+2.jpeg</image:loc>
      <image:title>Artikler - Merkevarebygging funker for startups i vekst - Make it stand out</image:title>
      <image:caption>Kreditering: Stig B. Fiksdal</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/c94517a5-ef70-4041-9f06-9ac6f4876e2b/Naer+brainstorm.png</image:loc>
      <image:title>Artikler - Merkevarebygging funker for startups i vekst - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/s0tjkvmdbhvpfqmozizudremg1e1h9</loc>
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    <lastmod>2024-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/e89da880-9cc5-4349-b06f-287186401f42/vinter+2.jpeg</image:loc>
      <image:title>Artikler - Vinterens boktips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/05c84c73-7460-4f70-bcd8-b3780661ad64/spra%CC%8Akhjernen.jpeg</image:loc>
      <image:title>Artikler - Vinterens boktips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/0449e86e-facc-4931-9b62-15ae0bc94c0b/move+fast.jpeg</image:loc>
      <image:title>Artikler - Vinterens boktips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/en-mte-tenke-merkevarer-p-som-alle-kan-forst</loc>
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    <priority>0.5</priority>
    <lastmod>2024-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/9f9c3ad5-a460-45bf-8fc1-6c5154f161c9/playtowin.jpeg</image:loc>
      <image:title>Artikler - En måte å tenke merkevarer på, som alle kan forstå - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/w7powwsqst6kn5s7ia13bfci02joe8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/5399c735-15a4-4231-be78-009126dbe4bc/differnsiering.png</image:loc>
      <image:title>Artikler - Differensiering – debatten raser - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/c082z5dkgbqrhttbqeqc6ikuvyf69k</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/a71c7d74-f6fb-4601-8c63-b5a861d0e44a/h%C3%B8st.jpeg</image:loc>
      <image:title>Artikler - Høstens boktips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/a6fd730c-38e3-4c27-926f-7a8758190c51/decoded.jpeg</image:loc>
      <image:title>Artikler - Høstens boktips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/feaa9387-a59d-40d2-98bd-bfcc4b6151f9/maskiner+som+tenker.jpeg</image:loc>
      <image:title>Artikler - Høstens boktips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/boktips-til-sommeren</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/5dbe1efd-3f25-456b-b89f-5ae4301a4f6e/narrative+economics.jpeg</image:loc>
      <image:title>Artikler - Boktips til sommeren - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/31f95150-2f3f-4262-b338-685fd279d639/ekko.jpeg</image:loc>
      <image:title>Artikler - Boktips til sommeren - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/elektnbsp-om-det-ta-merkevaren-sin-p-alvor</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/c9c85548-f128-4ae3-9424-64edf3180582/Maren+Kamp.jpeg</image:loc>
      <image:title>Artikler - Elekt&amp;nbsp;– Om det å ta merkevaren sin på alvor - Make it stand out</image:title>
      <image:caption>Maren Kamp i Elekt</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/merkevaren-dinnbspnbspet-springbrett-for-vekst</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/3850abb1-4939-43ff-8e1f-dbc95dddf004/M%26K10.jpg</image:loc>
      <image:title>Artikler - Merkevaren din&amp;nbsp;–&amp;nbsp;et springbrett for vekst - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/mars-i-schibsteds-future-report</loc>
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    <priority>0.5</priority>
    <lastmod>2022-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/83407c13-f337-4b66-b78b-80fcc83907af/Future+report+1.png</image:loc>
      <image:title>Artikler - Mars i Schibsteds future report - Make it stand out</image:title>
      <image:caption>Nathalie Kåvin som er Head of Global Brand og Ann Axelsson som blant annet er redaktør for Schibsteds Future Report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/ff4005a0-53ac-4d31-87e9-23a47ac4e043/Future+report+3.jpg</image:loc>
      <image:title>Artikler - Mars i Schibsteds future report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/dypdykk-i-merkevarestrategi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/85c48889-f182-4355-8358-2c791fef213a/Maren_bruk.jpg</image:loc>
      <image:title>Artikler - Dypdykk i merkevarestrategi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/968514e5-124a-4e8b-9a32-fed5cec85b8c/Nathalie+bruk.jpg</image:loc>
      <image:title>Artikler - Dypdykk i merkevarestrategi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/713831f7-8087-4522-a59d-8fe0e19b7962/Marianne+bruk.JPG</image:loc>
      <image:title>Artikler - Dypdykk i merkevarestrategi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/cd782821-699c-43f6-94fd-398b005313c2/Christian+2.jpeg</image:loc>
      <image:title>Artikler - Dypdykk i merkevarestrategi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/e06e01b4-594c-47d1-85df-ee778eb635f2/gruppe_bruk.jpg</image:loc>
      <image:title>Artikler - Dypdykk i merkevarestrategi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/tid-for-tenke-og-lese</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/706ef01b-996f-4b93-99a8-70a227abedd8/89E854DD-75FE-41FF-B719-37BD3BE67968.jpg</image:loc>
      <image:title>Artikler - Tid for å tenke og lese - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/merkevarestrategi-masterclass</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-12</lastmod>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/miniguider</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/4ff7a822-b07a-448c-924a-c8b786bca83b/Arkitektur.png</image:loc>
      <image:title>Artikler - Miniguider - Make it stand out</image:title>
      <image:caption>Klikk på bildet for å laste ned</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/74ab4872-d622-498f-87e9-f5d65ae26ba2/Tone+of+voice.png</image:loc>
      <image:title>Artikler - Miniguider - Make it stand out</image:title>
      <image:caption>Klikk på bildet for å laste ned</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/910d497f-a3a5-4623-99de-7a66c633bf3e/Historier.png</image:loc>
      <image:title>Artikler - Miniguider - Make it stand out</image:title>
      <image:caption>Klikk på bildet for å laste ned</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/6741621e-301c-45c0-8fe0-2b2fc9087613/alle.png</image:loc>
      <image:title>Artikler - Miniguider - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/be61a5e8-d2e1-4769-a768-46d8a9de1df2/Posisjonering.png</image:loc>
      <image:title>Artikler - Miniguider - Make it stand out</image:title>
      <image:caption>Klikk på bildet for å laste ned</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/monna-fra-mars-skriver-om-bker-og-stauder</loc>
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    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/7380b2ef-32fe-43b8-94ce-6c874d01df1a/IMG_1005.jpeg</image:loc>
      <image:title>Artikler - Monna fra Mars skriver om bøker og stauder - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/schibsted-talks-om-vre-a-fearless-force-for-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/cc11e417-382f-41cc-8698-c2abde08345e/Nathalie.jpeg</image:loc>
      <image:title>Artikler - Schibsted Talks - Om å være “a fearless force for change” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/n-pent-for-pmelding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1635423247184-IZJR0JEP4O6JIY6GCLBH/masterclass+bilde.jpeg</image:loc>
      <image:title>Artikler - Nå åpent for påmelding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/bker-for-hsten</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1635422292389-0TYNR59UODQTFSL15K6G/monna-nordhagen-og-kirsti-rogne-mal_980x674.jpg</image:loc>
      <image:title>Artikler - Bøker for høsten - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1635422435081-QI14MQ3CXMB9J7SDQKMJ/f91d2842-0ed0-4d9e-911e-4ad4904ffccc.png</image:loc>
      <image:title>Artikler - Bøker for høsten - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1635422401597-82DBHNXHAHRICBXLLJVN/effcddbb-0ea2-6efe-7c19-984274b6c944.png</image:loc>
      <image:title>Artikler - Bøker for høsten - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1635422469751-VBC65IQ8U2A1KYHZRQM7/d6715665-6cae-4fc4-99b0-9aa65586cc1e.png</image:loc>
      <image:title>Artikler - Bøker for høsten - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1635422345335-HQ7SX1D45NYN3BQNYAVV/fdc5782f-5ba4-2d5a-1bb1-8a82cfa8b310.png</image:loc>
      <image:title>Artikler - Bøker for høsten - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/masterclass-merkevarestrategi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1622619606080-34BX6VHENW53USCZZVR7/hanne+sin+post.jpeg</image:loc>
      <image:title>Artikler - Vel blåst masterclass i merkevarestrategi - Make it stand out</image:title>
      <image:caption>Foto Hanne Norstrøm-Ness</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/kundefokus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1619453337100-7AZWAHRHCHGVRQ8UGCNB/IMG_9640.jpg</image:loc>
      <image:title>Artikler - Kundefokus på ordentlig</image:title>
      <image:caption>Monnas innlegg i Dagens Næringsliv</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/toppledelsen-m-p-banen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1616661267852-ZCS7OTT4EVOVQ9HEZYBF/shifter_merkevarestrategi.jpeg</image:loc>
      <image:title>Artikler - Toppledelsen må på banen</image:title>
      <image:caption>Innlegg på Shifter.no</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/politiskemerkevarer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1611156663957-DSKEZ9G2Q19Q311OYQ7A/Overvinne+monsteret+og+oppdragshistorie.png</image:loc>
      <image:title>Artikler - Kanskje alle partier bør tenke mer som moderne merkevarer?</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1611157275496-H0CS7JR4Y7LCCGUBC461/lille+speil.png</image:loc>
      <image:title>Artikler - Kanskje alle partier bør tenke mer som moderne merkevarer?</image:title>
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  <url>
    <loc>https://www.mars.as/artikler/hvordan-posisjonerer-du-selskapet-ditt</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1607590053576-JK8ZJO2WYABLHW2F6GBQ/Kirsti+Shifter.png</image:loc>
      <image:title>Artikler - Hvordan posisjonerer du selskapet ditt?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/verdifullemerkevarer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1605185590041-8EXO9SZK38ECYLSPSX84/interbrand.jpg</image:loc>
      <image:title>Artikler - Hva vi kan lære av verdens mest verdifulle merkevarer?</image:title>
      <image:caption>Interbrand har som vanlig oversikten over verdens mest verdifulle merkevarer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1605172970370-0YRF4LBBN9M9F8VUAZPW/Interbrand+leadership+engagement+relevance.png</image:loc>
      <image:title>Artikler - Hva vi kan lære av verdens mest verdifulle merkevarer?</image:title>
    </image:image>
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  <url>
    <loc>https://www.mars.as/artikler/kategori</loc>
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    <lastmod>2020-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1598869509529-YENQ3H465TP19ROXUKVC/Beyond_Burger_packaging_commons.png</image:loc>
      <image:title>Artikler - Hva er kjøtt?</image:title>
      <image:caption>(Foto fra Beyond Meat press kit)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1598870262766-7CBZ08MEOOVWGNU38ZF0/oatly.png</image:loc>
      <image:title>Artikler - Hva er kjøtt?</image:title>
      <image:caption>(Illustrasjon fra Oatly)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/merkevarene-som-skal-redde-oss-alle</loc>
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    <priority>0.5</priority>
    <lastmod>2020-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1595591082643-BD0H60WQ6G0M42OD4JO6/F84CC00B-D011-44AD-A0A4-6B9D6F9C90C7.jpg</image:loc>
      <image:title>Artikler - Merkevarene som skal redde oss alle</image:title>
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  <url>
    <loc>https://www.mars.as/artikler/hva-gjr-du-nr-navnet-plutselig-blir-vanskelig</loc>
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    <priority>0.5</priority>
    <lastmod>2020-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1590495203147-RTXCDKAV62A8H5STRBMX/Monna_2.jpg</image:loc>
      <image:title>Artikler - Hva gjør du når navnet plutselig blir vanskelig?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/endrer-korona-alt-for-merkevarer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1589354683266-4N7F3BWE9TIQPHD7ZEO1/monna+atea+oslo+business+forum.jpg</image:loc>
      <image:title>Artikler - Endrer korona alt?</image:title>
      <image:caption>Foto Teknologi og mennesker</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/raketterogrebeller</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-16</lastmod>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/lesdette</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-16</lastmod>
  </url>
  <url>
    <loc>https://www.mars.as/artikler/blog-post-title-four-kldje</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-16</lastmod>
  </url>
  <url>
    <loc>https://www.mars.as/tjenester</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-08</lastmod>
  </url>
  <url>
    <loc>https://www.mars.as/tjenester/radgivning-abhpc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-24</lastmod>
  </url>
  <url>
    <loc>https://www.mars.as/tjenester/merkevareplattform</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1586423794968-CR8WDOW4AEWOM5OU68CP/2.png</image:loc>
      <image:title>Tjenester - Merkevare-plattform</image:title>
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  </url>
  <url>
    <loc>https://www.mars.as/tjenester/toneofvoice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df9e5eb2f0e391fbb7e194b/1586424278751-232ZWHPUXANWN8YDDJL9/6.png</image:loc>
      <image:title>Tjenester - Tone of voice, eller verbal identitet</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mars.as/tjenester/prototype</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
  </url>
  <url>
    <loc>https://www.mars.as/tjenester/strategisk-kommunikasjon</loc>
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    <priority>0.5</priority>
    <lastmod>2025-01-08</lastmod>
    <image:image>
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      <image:title>Tjenester - Verktøy for strategisk kommunikasjon</image:title>
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      <image:title>Tjenester - Strategisk manus</image:title>
      <image:caption>John F. Kennedy fortalte en vanvittig historie i 1961: I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth. Dette bildet av Buzz Aldrin er tatt av Neil Armstrong, i 1969, på månen. De kom som kjent trygt hjem til jorden.</image:caption>
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      <image:caption>Oppsettet vi bruker til å dekke denne delen av Mars-metoden er sterkt inspirert av Kai Henriksen og den strategipyramiden som styrte Vinmonopolet gjennom en av tidenes mest vellykkede merkevareskift i sin tid.</image:caption>
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      <image:title>Tjenester - Når merkevaren trenger et navn</image:title>
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      <image:title>Kurs (NY) - Grunnkurs - merkevarestrategi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Sign up</image:title>
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